Virtual Advertising Write For Us
Virtual Advertising on streaming platforms is very similar to the traditional advertising that we can find on old-style television channels. However, these audiovisual ads appear before or during the broadcast of the content we want to see. As a result, Internet advertising has broken barriers and has made large audiences available to all types of companies.
Advertising is a set of marketing plans that involve the purchase of spaces to publicize a product or service to the company’s buyer persona in query, seeking to inspire the investment and thus improve its sales. However, advertising not only makes it possible to publicize a product or service but also helps position the brand in the consumer’s mind.
The massive and rapid introduction of the Internet and its almost uninterrupted use by practically everyone, mainly due to the generalization of connected mobile phones, has caused the spectacular growth of this type of advertising campaign.
It can be affirmed that, to a greater or lesser extent, almost all companies and businesses launch some type of advertising or promotion online today. However, in this Article, you can expand the definition of this concept a bit.
The main advantages of this type of advertising can be summarized in the following points:
It allows us to make our brand, company, or product known to practically everyone, at all hours and on any day of the year. It does not matter where the users are since it is only necessary to have a point of access to the network.
Low cost: Compared to traditional advertising, online advertising is much cheaper.
Easy to create: Internet banner ads are easy to design and implement.
Allows specific measurement of results: Digital advertising campaigns allow a very detailed and real-time analysis of the results, and the same return on investment (ROI) of each ad can be calculated objectively and reliably.
Excellent flexibility: It is possible to change the type of ad or the medium easily in a very short time.
Online advertising has many advantages, as we have just seen, but it also has some drawbacks, such as:
Digital dependency: When the web pages are too complex or large, the connection slows down and can cause difficulties when viewing the content, implying an absolute dependence on the servers and the Internet service, an aspect that is difficult for us to control. When connection-related problems appear, the user often leaves the website before seeing the ads.
Mistrust: Many users still mistrust certain implicit aspects of online marketing, such as electronic payment methods or suspicious-looking promotions (spam). Therefore, building reliable, safe, and trustworthy websites is necessary.
High level of competition: The increased accessibility of this type of advertising also implies that the competition is extensive. Furthermore, it means that users are overexposed to advertisements, often ignoring them. For this reason, more and more brands are opting for content marketing, a less intrusive and more efficient strategy.
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