Social Media Advertising Write for Us
Social media advertising is essential if you’re looking to reach a new and targeted audience quickly. Within digital marketing plans, advertising on social networks or Social Ads is one of the most effective resources to achieve our business results. To reach the audience you want, Social media advertising is the hyper-directed way.
Every day, more companies choose to do digital advertising on social networks due to their advantages and ability to impact and connect with our target audience.
Types of Social Media Advertising
Facebook and Instagram
Facebook has the most developed tool for companies to manage the advertising of different fan pages: Business Manager. From here, Instagram campaigns are also created and managed.
As for the formats, we can promote an existing publication or create a new ad. Here we find publicity in RR.SS. With images, videos, presentations, by sequence, Instagram stories, reels, or Instagram store.
Its growth is unstoppable and already exceeds 1,200 million users. You can create ads in the feed, top view ads (when you open the app), brand hashtags, brand effects (stickers, filters, effects.), or brand takeover ads (include links or hashtags).
If you compare it with Facebook’s Business Manager, you get a significant downturn, but you have to look at it with love if it’s the channel your target audience is on. You will have different advertising options: Promoted Ads, Follower Ads, Twitter Amplify, Twitter Take Over, and Twitter Live.
If your business is B2B, you must do your advertising campaigns on social networks on LinkedIn even if its CPC is one of the most expensive (it is worth it for its segmentation options). You can promote shared content on your page, dynamic ads, display ads, by message, text with events, and jobs.
Campaign management is done through Google Ads, and the format is almost always video. We can distinguish several types depending on how it is, their objective, their duration, and where they locate TrueView, non-skippable video, bumper, sponsored card, in-video overlay, and standard display ads.
· Pinterest Ads
This network is a gold mine to exploit in the wedding, cooking, and fashion sectors.
· LinkedIn Ads
If your company is dedicated to B2B or wants to reach a primarily professional audience, this is your place.
Benefits of Social Media Advertising
If you need to convince yourself of the advantages that social network campaigns can provide you, here is a prominent list.
- It is more profitable than other digital channels, such as Google Ads.
- If we compare it with advertising in offline media, I won’t even tell you anymore.
- You can reach a broad potential audience and increase your visibility.
- The segmentation options are countless, so reaching your target is easy.
- You can control the budget and adapt it as the campaign progresses.
- You can run remarketing campaigns to re-impact certain users.
- You have different objectives and formats to create custom ads.
- You get very detailed reports with the results of your campaigns.
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